1st-Party Data
For Precision Targeting

From demographics, geographics, health conditions, food preferences, and personal interests, our registered members tell us a lot about themselves. Having this treasure trove of "1st-party data" means we're able to utilize it on behalf of our partners, sponsors, and advertisers—and with a level of effectiveness that's unparalleled among competitors.

32-Year Old Woman
1 Kid, 1 Dog
GERD/Acid Reflux

Married Woman
2 Kids

Single Mom
3 Kids