Consumer Profile

91% seek new ways

TO LIVE HEALTHIER

81% encourage others

TO LIVE HEALTHIER

37% report being

HEALTH CONSCIOUS

88% check nutrition info

AND INGREDIENTS BEFORE PURCHASING FOOD

85% frequently engage

IN PHYSICAL ACTIVITY

77% likely to purchase

NEW BRANDS OF FOOD IN THE NEXT 6 MONTHS

Source (stats 1-5): comScore Plan Metrix Site Audience Profile, Q4 2014 Monthly Averages
Source (stat 6): SparkPeople Member Survey